Thursday 9 October 2014

Media Institutions - Time Inc. UK




Time Inc. is an American New York-based publishing company. It publishes over 90 magazines, most notably its namesake, Time. Other magazines include Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People,InStyle, Life, GOLF Magazine, Southern Living, Essence, This Old House, All You and Entertainment Weekly. It also owns the UK magazine house Time Inc. UK, whose major titles include What's On TV, NME, Country Life,Marie Claire, Wallpaper and InStyle.
Time Inc. also owns the rights to LIFE, a well-known magazine that has been published in many different formats. Time Inc. currently owns and runs LIFE.com, a website dedicated to news and photography.
In 1990, Time Inc. merged with Warner Communications to form the media conglomerate Time Warner. This merger lasted until the company was spun off on June 9, 2014.

Why have I chose Time inc. UK?
Time Inc. UK has a huge portfolio of successful magazines including NME. NME is one of the brands most successful projects and has held this title for decades. NME is a similar genre to my own project and I think Time Inc. UK would be able to market it so it gains a strong customer base from the start. I have made this assumption on that Time Inc. UK sells 350 million units a year. With that kind of customer base and established platform, I think my magazine would fit in nicely with the rest.

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