Thursday 9 October 2014

Media Institutions - Bauer Media Group


Bauer Media Group is a large European based media company that manages a portfolio of magazines, digital products, radio and TV stations in local markets across the world.


Bauer Media is a multi-platform media group, with locations across the UK. Following their purchase of Emap in 2007, The Bauer Media Group acquired a collection of media brands, including heat and Grazia as well as a radio portfolio of national radio brands includingKISS FM UK and Magic, and regional radio brands across major UK cities. In 2013, Bauer Media also acquired the Absolute Radio Group from Times of India.
Bauer Media also broadcasts TV music channels including The Box TV, in a joint venture with Channel 4. In the UK Bauer Media is the sister company of H Bauer Publishing, who publish titles including Take a Break .

Q

Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Founders Mark Ellen andDavid Hepworth felt the music press of the time ignored a generation of older music buyers who were buying CDs — then still a new technology — from artists such as Paul Simon, Level 42, and Dire Straits. Modeled after Rolling StoneQ was first published in 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing, with an emphasis on style.

The Q music brand has expanded to Radio and Television, with Q Radio and Q TV being music entertainment that specialises in indie, rock and alternative. Q also holds annual music awards in the UK, known as Q Awards. Since they began in 1990, the Q Awards have become one of Britain's biggest and best publicized music awards, helped in no small part by the often boisterous behaviour of the celebrities who attend the event.
In spring 2010, Bauer caused controversy with its attempt to unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads liability for libel or copyright infringement from the publisher onto the contributor. 200 photographers and writers from Q and Bauer's other music magazines, Kerrang! and MOJO were reported as refusing to work under the new terms.[6]

Kerrang!

Kerrang logo.png
Kerrang! is a brand that specialises in Rock Music. It originally began as a magazine and in 2004 Kerrang Radio was launched. A Kerrang TV channel also exists and as of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.

Why have I chose Bauer Media Group?
If I had to pick between Time Inc. UK or Bauer Media Group I would pick BMG. It's centered in Europe and in my opinion has the better portfolio (although it is half the size of Time inc.). With magazines like Q and Kerrang, the company shows it knows how to make a popular magazine for the masses. The company has 8 TV stations that are used to market its own products and reinforce brand strength. Thats why you see people walking around with Kerrang! t-shirts and not NME t-shirts. 

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