This is the reader profile for my music magazine. I collected the data from my survey that I posted on survey monkey. The results painted a picture of what the average reader would be interested in and the things that they would own. The mood board above shows me what my reader profile enjoys to do with their free cash and time. The age range likes to use technology to communicate and use it to consume content. The readers favorite activities include drinking with friends, listening to music, looking for new clothes and using tech. The genre of the magazine fits with this kind of 'student' lifestyle. while doing research for the reader profile i also found out that my target audience doesn't have much money. So to help them i will be making the price of my magazine cheap so that the target audience can afford to buy it.
I found it very difficult to find radio adverts as most of the ones that I found were from the TV. However, I was able to find some adverts for campaigns and sales, but unfortunately none for film adverts. Despite this, I can use some of the same techniques to create my own radio advert.
(This is a combination of two adverts, however I'm only analysing the first which lasts up to 40seconds). Taken from a driving and phone campaign, this radio advert is made to shock it's listeners to re-inforce the laws of the road. It's an advert designed to prevent drivers from using their mobile phones whilst driving as they are "4 times more likely to have an accident". The confusion of the merged voices creates a sense of what the dsistraction and confusion a driver would feel when driving on the roads whilst using their mobile. The voices eventually untangle to reveal what they've actually been saying, suggesting that by not using their phones, drivers are much more in control and focused. It addresses the audience directly with "you" immediately involving them in the radio campaign; this makes them listen to the facts which are inserted to shock the listeners and make them realise how dangerous using a simple mobile phone can be. The repetition of the speakers voice and by using the same speaker makes the advert brainwash the audience as they are intent on listening and trying to make out what is being said. The speakers voice is also quite monotone which gives it a dull feel to (I think) show how serious it is and possibly represent how an accident can affect your life, especially if it's fatal. Who is the ad intended for? Drivers.What is the ad wanting people to do? Stop using mobile phones whilst driving. Why are they wanting this? Because drivers are four times more likely to have an accident.
This is an advert for moving house. It has funky music in the background which suggests that they are friendly and approachable. The music could also be to make the listeners listen to what they have to say as the beat is infectious. The voice over is that of a male with an enthusiastic and friendly tone. This again reinforces the message that they are the people to go to if you're thinking of moving house. The script uses words such as "we" and "you" which relates directly to the listener as they're being addressed, whilst the "we" groups all the workers who work for Quick Move and shows that they are all willing to help. Other words which help to sell the company are "professional", "friendly" and "specialists" which suggest that they are the best people to go to. It gives information with how to contact them towards the end of the advert and keeps repeating the name of the company; This is a kind of brain-washing technique which will make the listeners remember their name. Who is the ad intended for? Middle-aged people, those moving house.What is the ad wanting people to do? Choose Quick Move to help them move house.Why are they wanting them to do this? More money for the company.
This radio ad is advertising subway. The voice is very energetic and enthusiastic. His accent is also different which makes the listener have to listen slightly more to what he says. The words used to describe the food makes the listener wants to try them more, because in radio no images can be used to persuade the audience! So everything needs to SOUND good to them, that's why words such as "tasty", "yummy" and "scrumptious". The speaker is directly addressing the audience with "you" again involving them within the advertisement. He also relies on comedy such as imagining the steering wheel as a pretzel to try to entice people in, and the irony of "don't listen to the voices in your head" also adds a comedy factor. The speaker also includes the slogan of "Eat Fresh" at the end and repeats the name of restaurant "Subway" several times throughout the ad. Information regarding price is also put in there to persuade the listeners that it's too good to miss! Who is the ad intended for? Drivers / People who have a busy schedule and need to grab something and eat.What is the ad wanting people to do? Go and eat at subway.Why are they wanting them to do this? Make more money for the company.
To conclude, these adverts couldn't be more different. Both the last two are advertisements aimed at making people spend money at their stores so that the companies can make more money whilst the first advert is designed as a prevention of road accidents. The last two have more similarlities, using energetic voice overs, catchy music and taglines. However, they all do share similar conventions of having one voice over, repetition of words (or phrases) and lasting between 30 to 40 seconds.
