Masthead
The masthead for Kerrang! magazine is very clever in my opinion. the main target audience is people who listen to the bands featured. This is mainly rock/metal genres. The masthead appeals to this niche audience by been black, bold and distorted. The cuts within the mast head give it an edgy feel to it, which is the main characteristic of these bands.
The masthead is behind the frontman of thirty second to mars (the main focus of the band, poster boy) and in front of the other two, lesser known band members. This is done to promote Jared Leto, the main focus/image of the band.
Fonts
The front cover uses 4 different fonts on the front cover. This is done to make the front cover exciting and interesting to look at. Another reason for the font choices is to represent the magazine and the content it produces. The cracked font in the masthead represents the hard music it advertises and the genres it covers. The Quadraat font in the white, cracked circle represents what it advertises. 'World exclusive' is says that this is a first anywhere in the world so we take pride in it, look its in a fancy font.
Barcode et al
The barcode, date and issue number and the price are all located in the bottom right hand corner. This is to save space for more important things like:
- Main image
- Plugs
- Strapline
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