Radio ad Research

What is a radio ad?

A radio advertisement is air time or 'slot' a radio station allows businesses to buy and promote their product or service. This forms 97% of the money that most radio stations make. Even though radio had been around since the early 1900's, radio stations didn't start broadcasting continually until the 1920's. KDKH was the first radio station in the world to have an advertisement on air that was paid for. From this moment on radio would never be the same. 

Billboard ads research

What is a billboard?

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Famous billboards and analysis 

This famous McDonalds billboard was used to help promote the new double cheeseburger. The billboard has many element that make it a successful advertisement. Firstly, the text is short and to the point. This slogan is also intended for a humorous reaction from the passer by. The colours are bright and clean. Nothing too confusing. This also makes the company logo stand out more. 

This famous billboard ad has some controversial elements. The placement of billboards signs have caught the attention of environmentalists. They say billboards are replacing more trees and this adds to global warming. also billboards can be huge and block landmarks and landscapes. This is a form of visual pollution.



What I want to add in my billboard 

Colour
The background color of my billboard will be bright red like the jpeg to the left. This will grab the attention of many people and make them pay attention. 

Image
My image will be bright and large so passers by can see it with more problems. 

Logo
The magazine logo will be clearly on show.

Competing with other magazines

Project Flat Plan (Double Page Spread)

Project Flat Plan (Contents Page)

Project Flat plan (front Cover)

What I am going to achieve this lesson

I am going to try and complete as much of the feedback from my ILP book as possible today.

Key:

Completed 

Uncompleted 

- Reader profile - Use NME profile style 

- Peer feedback - Reflection

-Media rich

- Cover analysis

- edit - Pug - Ears of mag

- Font choices - link to genre + target audience

- Interview - reflection 

- Colour scheme - genre + target audience

- Competition - how will you compete

Photo shoot planning

Reader Profile

This is the reader profile for my music magazine. I collected the data from my survey that I posted on survey monkey. The results painted a picture of what the average reader would be interested in and the things that they would own.  

The mood board above shows me what my reader profile enjoys to do with their free cash and time. The age range likes to use technology to communicate and use it to consume content. The readers favorite activities include drinking with friends, listening to music, looking for new clothes and using tech.  

The genre of the magazine fits with this kind of 'student' lifestyle. while doing research for the reader profile i also found out that my target audience doesn't have much money. So to help them i will be making the price of my magazine cheap so that the target audience can afford to buy it.

Thursday, November 27th, 2014

Goals for the end of todays lesson:

- First draft of billboard
- Finish reader profile

Radio Advert Analysis

I found it very difficult to find radio adverts as most of the ones that I found were from the TV. However, I was able to find some adverts for campaigns and sales, but unfortunately none for film adverts. Despite this, I can use some of the same techniques to create my own radio advert.

(This is a combination of two adverts, however I'm only analysing the first which lasts up to 40seconds). Taken from a driving and phone campaign, this radio advert is made to shock it's listeners to re-inforce the laws of the road. It's an advert designed to prevent drivers from using their mobile phones whilst driving as they are "4 times more likely to have an accident". The confusion of the merged voices creates a sense of what the dsistraction and confusion a driver would feel when driving on the roads whilst using their mobile. The voices eventually untangle to reveal what they've actually been saying, suggesting that by not using their phones, drivers are much more in control and focused. It addresses the audience directly with "you" immediately involving them in the radio campaign; this makes them listen to the facts which are inserted to shock the listeners and make them realise how dangerous using a simple mobile phone can be. The repetition of the speakers voice and by using the same speaker makes the advert brainwash the audience as they are intent on listening and trying to make out what is being said. The speakers voice is also quite monotone which gives it a dull feel to (I think) show how serious it is and possibly represent how an accident can affect your life, especially if it's fatal.
Who is the ad intended for? Drivers.What is the ad wanting people to do? Stop using mobile phones whilst driving.
Why are they wanting this? Because drivers are four times more likely to have an accident.

This is an advert for moving house. It has funky music in the background which suggests that they are friendly and approachable. The music could also be to make the listeners listen to what they have to say as the beat is infectious. The voice over is that of a male with an enthusiastic and friendly tone. This again reinforces the message that they are the people to go to if you're thinking of moving house. The script uses words such as "we" and "you" which relates directly to the listener as they're being addressed, whilst the "we" groups all the workers who work for Quick Move and shows that they are all willing to help. Other words which help to sell the company are "professional", "friendly" and "specialists" which suggest that they are the best people to go to. It gives information with how to contact them towards the end of the advert and keeps repeating the name of the company; This is a kind of brain-washing technique which will make the listeners remember their name.
Who is the ad intended for? Middle-aged people, those moving house.What is the ad wanting people to do? Choose Quick Move to help them move house.Why are they wanting them to do this? More money for the company.

This radio ad is advertising subway. The voice is very energetic and enthusiastic. His accent is also different which makes the listener have to listen slightly more to what he says. The words used to describe the food makes the listener wants to try them more, because in radio no images can be used to persuade the audience! So everything needs to SOUND good to them, that's why words such as "tasty", "yummy" and "scrumptious".
The speaker is directly addressing the audience with "you" again involving them within the advertisement. He also relies on comedy such as imagining the steering wheel as a pretzel to try to entice people in, and the irony of "don't listen to the voices in your head" also adds a comedy factor. The speaker also includes the slogan of "Eat Fresh" at the end and repeats the name of restaurant "Subway" several times throughout the ad. Information regarding price is also put in there to persuade the listeners that it's too good to miss!
Who is the ad intended for? Drivers / People who have a busy schedule and need to grab something and eat.What is the ad wanting people to do? Go and eat at subway.Why are they wanting them to do this? Make more money for the company. 

To conclude, these adverts couldn't be more different. Both the last two are advertisements aimed at making people spend money at their stores so that the companies can make more money whilst the first advert is designed as a prevention of road accidents. The last two have more similarlities, using energetic voice overs, catchy music and taglines. However, they all do share similar conventions of having one voice over, repetition of words (or phrases) and lasting between 30 to 40 seconds.

Peer assessment analysis

Strengths:

- I have a lot of in-depth research

- Clearly expressed my points that I want to make

- Very detailed. I go in a lot of detail and break everything down

- Good mix of images and text

- Clearly demonstrates that I know what I am talking about

Weaknesses:

- Not much variation on media used. Need to embed more media

- My posts can be too long and look like a wall of writing. 

Reflection 

Looking back on this feedback i have decided to include more media rich content instead of writing a wall of text. This will help push my marks into L4 and keep my blog fresh. the feedback told me that the amount of detail in my blog posts is good so I'm going to keep that going through out my work. But on the other hand some people didn't like the amount of words i used so I'm gong to take a conscience effort to cut down on the word count or try and summarize better.

Time Management for half term week

This is what I have planned for the half term break. I want all my research and planning completed. This will most likely take up most of my time but if I have spare time left over, I want to get a start on making my project. 

Survey #2

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Cover Analysis #4

Main image

The use of a large main image is to promote the content inside. The bigger the star, the more copies a magazine will sell. Hence why the image is large and centralized. 

Masthead

The iconic masthead is covered by the main image. Rolling stone has been running for decades and the front covers are legendary in their own right so the editors are not bothered if the whole masthead is covered, the magazine will still sell. 

Cover Analysis #3

Magazine Analysis - Kerrang from guestb26673

Cover Analysis #2

Masthead

The masthead for Kerrang! magazine is very clever in my opinion. the main target audience is people who listen to the bands featured. This is mainly rock/metal genres. The masthead appeals to this niche audience by been black, bold and distorted. The cuts within the mast head give it an edgy feel to it, which is the main characteristic of these bands. 

The masthead is behind the frontman of thirty second to mars (the main focus of the band, poster boy) and in front of the other two, lesser known band members. This is done to promote Jared Leto, the main focus/image of the band. 

Fonts

The front cover uses 4 different fonts on the front cover. This is done to make the front cover exciting and interesting to look at. Another reason for the font choices is to represent the magazine and the content it produces. The cracked font in the masthead represents the hard music it advertises and the genres it covers. The  Quadraat font in the white, cracked circle represents what it advertises. 'World exclusive' is says that this is a first anywhere in the world so we take pride in it, look its in a fancy font.

Barcode et al

The barcode, date and issue number and the price are all located in the bottom right hand corner. This is to save space for more important things like:

- Main image

- Plugs

- Strapline

iPhone app

I have downloaded the blogger app for iPhone. This allows me to post blog entrie where ever I'm at. So if I have inspiration to write on my blog I can whenever I want to.

Model confirmation

This screen grab shows that I have permission from my chosen model to take pictures of him and use them in my project. 

Font Choices

Font 1

Font 1 is called 'PRIMETIME'. The reason why I've picked this font is for its simplicity. Its bold, stands out and easy to read. 

Strengths:

- Big and bold
- Stands out 
- Easy to read

Weaknesses:

- Looks very familiar to NME logo font.
- IMO it's quite boring to look at. Not much you could do with it

Font 2

Font 2 is called 'Wolf in the city'. This font is very aesthetically pleasing. It flows and adds a layer of cartoonynish (yes made up word) to a piece. This font reminds me of Coca-Cola and Disney. The curled handwriting suggest something casual and friendly, but are distinctiveness enough to indicate a special, possibly even magical quality. 

Strengths:

- Very pleasing to the eye
- Beautiful flow
- Can be altered 100's of different ways. Let's you be creative with it

Weaknesses:

- No other music magazine uses such a font. Might not work for the masses
- Could be hard to read for some people

Font 3

Font 3 is a mix between font 1 and font 2. It has the same user friendly readability to it as font 1 but isn't as straight forward and 'boring' as it. With it's blocked edges I can see this font going well around a logo image and underneath it as well.

Strengths:

- Easy to read
- Bold, stands out
- Easy on the eye, not too formal

Weaknesses:

- Font is used all over especially in america 


http://www.youthedesigner.com/graphic-design-tips/how-to-choose-the-right-font-for-your-logo/