Font Choices

Font 1

Font 1 is called 'PRIMETIME'. The reason why I've picked this font is for its simplicity. Its bold, stands out and easy to read. 

Strengths:

- Big and bold
- Stands out 
- Easy to read

Weaknesses:

- Looks very familiar to NME logo font.
- IMO it's quite boring to look at. Not much you could do with it

Font 2

Font 2 is called 'Wolf in the city'. This font is very aesthetically pleasing. It flows and adds a layer of cartoonynish (yes made up word) to a piece. This font reminds me of Coca-Cola and Disney. The curled handwriting suggest something casual and friendly, but are distinctiveness enough to indicate a special, possibly even magical quality. 

Strengths:

- Very pleasing to the eye
- Beautiful flow
- Can be altered 100's of different ways. Let's you be creative with it

Weaknesses:

- No other music magazine uses such a font. Might not work for the masses
- Could be hard to read for some people

Font 3

Font 3 is a mix between font 1 and font 2. It has the same user friendly readability to it as font 1 but isn't as straight forward and 'boring' as it. With it's blocked edges I can see this font going well around a logo image and underneath it as well.

Strengths:

- Easy to read
- Bold, stands out
- Easy on the eye, not too formal

Weaknesses:

- Font is used all over especially in america 


http://www.youthedesigner.com/graphic-design-tips/how-to-choose-the-right-font-for-your-logo/