Pitch: Target Audience

The target audience for my magazine will be both male and females aged between 16 and 25 years of age. I have chose that age group because 72% of that demographic will be willing to spend their disposable income on magazines and music merchandise. Whereas, people aged 25+, the percentage drops to 23%. 

Second, my magazine will be themed around the rock genre. That includes a number of other genres and ensures that I reach a large amount of interested fans of the genre. Magazines like NME and Kerrang have a similar target audience to mine.

Below is two mood boards to show what my target audience might look like and what music they listen to.

Pitch: Themes

Below I have made a mood board to express what themes I want to use within my magazine. The theme of the magazine will be rock music. That includes:

- Rock music
- Alternative rock
- Pop rock
- Garage rock
- Punk
- Hard Rock

Recreating a billboard

Strengths

- When I was recreating this billboard it was quite simple. Not much skill was needed. I used the wizard wand to cut the macbook and teddy bear out. After that it was simply manipulating the layers so the laptop was on top of the teddy bear.
- The font and color was easy to find and use to recreate the billboard. 

Weaknesses

- The font I choose didn't let me use it in small case. This made the written all in caps and it doesn't match the original billboard.
- On Teds face he has the blue glow of the laptop. i don't know how to create this effect so I simply left it out. 
- The grey written in the box was too small for me to read. So instead of messing it up I left it out of my recreation. 

Conclusion 

Even though the billboard was simple it had some very advanced techniques used to create it. I don't know how to create this and therefore I couldn't complete it 100%. On the flip side, I think my recreation is very similar even with the missing parts. 

Pitch: Inspiration

Introductory Proposal

For my A2 coursework I have choose to do a Regional magazine. The project will be the first four pages. The two other options that I have chosen are:

- Billboard advert
- Radio Advert 

What do I want my magazine to be about?

As the project is a regional magazine I will be covering the north east music scene. The magazine will focus on the rock genre and feature bands and artists involved in this crowd. My plan is to head into Sunderland city center and find some local music events and ask to write a magazine article about them. 

AS Reflection Task

This is my AS coursework. I can see many Strengths and weaknesses with my work.

Strengths 

- My magazine follows the same colour scheme and house style throughout which makes it look professional and original. I used black and white shirt on the front cover to make it match my house style. Also the sunglasses are black to match this colour scheme. The genre I was trying to capture was 'alternative rock' and 'indie rock'. 

- I used 3 fonts throughout the three different pages. I researched other magazines like 'NME' and 'Rollingstones magazine' to see how these mainstream mags use font. In Both, they only use a maximum of 3 different fonts. I done the same and I think it made the pieces look professional and give it a classic look.

Weaknesses

- The layout of my contents page didn't come out as good as I hope it would. I had trouble working out how to lay everything out. I don't like the finished product because its unoriginal and not very creative. I wanted it to be easy to use so the user can find the content he or she wants fast but I feel that the contents page doesn't achieve this goal.

- The images in all three are not consistent in house style. The main image on the front cover is in colour while the double page spread image isn't. 
- The house style is very bland and boring if you don't like that kind of approach. This house style is targeted at a very specific group of people that enjoy that kind of artsy style.