Pitch: Target Audience

The target audience for my magazine will be both male and females aged between 16 and 25 years of age. I have chose that age group because 72% of that demographic will be willing to spend their disposable income on magazines and music merchandise. Whereas, people aged 25+, the percentage drops to 23%. 

Second, my magazine will be themed around the rock genre. That includes a number of other genres and ensures that I reach a large amount of interested fans of the genre. Magazines like NME and Kerrang have a similar target audience to mine.

Below is two mood boards to show what my target audience might look like and what music they listen to.