This screen grab shows that I have permission from my chosen model to take pictures of him and use them in my project.
Monday, 13 October 2014
Font Choices
Font 1
Font 1 is called 'PRIMETIME'. The reason why I've picked this font is for its simplicity. Its bold, stands out and easy to read.
Strengths:
- Big and bold
- Stands out
- Easy to read
Weaknesses:
- Looks very familiar to NME logo font.
- IMO it's quite boring to look at. Not much you could do with it
Font 2
Font 2 is called 'Wolf in the city'. This font is very aesthetically pleasing. It flows and adds a layer of cartoonynish (yes made up word) to a piece. This font reminds me of Coca-Cola and Disney. The curled handwriting suggest something casual and friendly, but are distinctiveness enough to indicate a special, possibly even magical quality.
Strengths:
- Very pleasing to the eye
- Beautiful flow
- Can be altered 100's of different ways. Let's you be creative with it
Weaknesses:
- No other music magazine uses such a font. Might not work for the masses
- Could be hard to read for some people
Font 3
Font 3 is a mix between font 1 and font 2. It has the same user friendly readability to it as font 1 but isn't as straight forward and 'boring' as it. With it's blocked edges I can see this font going well around a logo image and underneath it as well.
Strengths:
- Easy to read
- Bold, stands out
- Easy on the eye, not too formal
Weaknesses:
- Font is used all over especially in america
http://www.youthedesigner.com/graphic-design-tips/how-to-choose-the-right-font-for-your-logo/
Thursday, 9 October 2014
Time Management
5 weeks into my A2 course and I think my blog is coming on good. Aims for the next 5 weeks ( 13th of November, 2014):
- First draft of front cover
- First draft of contents page
- First draft of double page spread
- All Initial research completed
- All Initial planning completed
Interview with target audience
Reflection
The interview with my target audience was a great success for getting to know my target audience. What I learnt was that my TA want a colorful, informative front cover. This means using plugs to advertising what content is inside the magazine and the main image has to do with something inside the magazine as well. the audience want a quick synopsis of what to expect inside from the front cover. So if I am reviewing a new album then it must be said on the front cover. This also applies to the contents page as well. Users want an easy experience where all the information is presented clearly and not very hard to use. Correct page numbers with detailed blurbs will help with this. Also for the main articles little images next to the blurbs will help.
Media Institutions - Bauer Media Group
Bauer Media is a multi-platform media group, with locations across the UK. Following their purchase of Emap in 2007, The Bauer Media Group acquired a collection of media brands, including heat and Grazia as well as a radio portfolio of national radio brands includingKISS FM UK and Magic, and regional radio brands across major UK cities. In 2013, Bauer Media also acquired the Absolute Radio Group from Times of India.
Bauer Media also broadcasts TV music channels including The Box TV, in a joint venture with Channel 4. In the UK Bauer Media is the sister company of H Bauer Publishing, who publish titles including Take a Break .
Q
Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Founders Mark Ellen andDavid Hepworth felt the music press of the time ignored a generation of older music buyers who were buying CDs — then still a new technology — from artists such as Paul Simon, Level 42, and Dire Straits. Modeled after Rolling Stone, Q was first published in 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing, with an emphasis on style.
The Q music brand has expanded to Radio and Television, with Q Radio and Q TV being music entertainment that specialises in indie, rock and alternative. Q also holds annual music awards in the UK, known as Q Awards. Since they began in 1990, the Q Awards have become one of Britain's biggest and best publicized music awards, helped in no small part by the often boisterous behaviour of the celebrities who attend the event.
In spring 2010, Bauer caused controversy with its attempt to unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads liability for libel or copyright infringement from the publisher onto the contributor. 200 photographers and writers from Q and Bauer's other music magazines, Kerrang! and MOJO were reported as refusing to work under the new terms.[6]
Kerrang!
Kerrang! is a brand that specialises in Rock Music. It originally began as a magazine and in 2004 Kerrang Radio was launched. A Kerrang TV channel also exists and as of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.
Why have I chose Bauer Media Group?
If I had to pick between Time Inc. UK or Bauer Media Group I would pick BMG. It's centered in Europe and in my opinion has the better portfolio (although it is half the size of Time inc.). With magazines like Q and Kerrang, the company shows it knows how to make a popular magazine for the masses. The company has 8 TV stations that are used to market its own products and reinforce brand strength. Thats why you see people walking around with Kerrang! t-shirts and not NME t-shirts.
Media Institutions - Time Inc. UK
Time Inc. is an American New York-based publishing company. It publishes over 90 magazines, most notably its namesake, Time. Other magazines include Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People,InStyle, Life, GOLF Magazine, Southern Living, Essence, This Old House, All You and Entertainment Weekly. It also owns the UK magazine house Time Inc. UK, whose major titles include What's On TV, NME, Country Life,Marie Claire, Wallpaper and InStyle.
Time Inc. also owns the rights to LIFE, a well-known magazine that has been published in many different formats. Time Inc. currently owns and runs LIFE.com, a website dedicated to news and photography.
In 1990, Time Inc. merged with Warner Communications to form the media conglomerate Time Warner. This merger lasted until the company was spun off on June 9, 2014.
Why have I chose Time inc. UK?
Time Inc. UK has a huge portfolio of successful magazines including NME. NME is one of the brands most successful projects and has held this title for decades. NME is a similar genre to my own project and I think Time Inc. UK would be able to market it so it gains a strong customer base from the start. I have made this assumption on that Time Inc. UK sells 350 million units a year. With that kind of customer base and established platform, I think my magazine would fit in nicely with the rest.
Thursday, 2 October 2014
Audience research survey
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